Encore was honored to bring Lysol PRO Solutions – the commercial arm of the iconic germ-kill brand Lysol – to life at the International Sanitary Supply Association (ISSA) show last month at McCormick Place in Chicago.
We’ve long worked with Lysol on the consumer side of their business, but this was the first time working on the trade show side. Lysol PRO needed a booth to match its industry-leading position, both in terms of size and design aesthetic.
We designed the booth around an asymmetric marquee, a look that made the booth stand out from the typical 90 degree angles that proliferate most trade shows.
We also leaned into the brand’s gorgeous blue, and elevated the brand to maximum show height, an idea that ultimately created something of a beacon on the show floor. Our clutter-free design drew massive attention.
Ultra-thick carpeting subconsciously encouraged our client’s guests to linger, a trick we employ whenever the budget allows.
The result, a super-happy client that gave Encore glowing remarks. Scroll through the photos below to see more!
UPDATE: We’re thrilled to announce that we’ve been tasked with updating the Lysol PRO booth once again in 2023.
