I’ve always said that brand ambassadors are the people who do the actual work in our industry. While people like myself pontificate about brand experiences, these are the people who actually implement them.
And while people like myself are typically at home with our families, brand ambassadors go about their work tirelessly, working late nights and long weekends, often under highly stressful conditions.
Now the COVID-19 virus has dealt these same colleagues a cruel blow, rendering them the first to lose their jobs when events cancelled in early March. And they’ll likely be the last to get rehired whenever events resume.
Making matters worse, they’re almost all independent contractors, many without benefits. And with the gig-economy on-hold as well, they can’t just fall back on Uber-driving or bartending.
A GoFundMe for Brand Ambassadors
For these reasons Encore decided to spearhead an important GoFundMe project to raise funds for brand ambassadors to help them meet their personal expenses during the COVID-19 crisis.
Our goal is to light a fire under the experiential industry to help bring them some much-needed cash.
Note: This fundraiser has expired.
Watch the video below:
What You Can Do
Note: This fundraiser has expired.
There are two primary ways to show your support. One, make a donation on our GoFundMe page. And two, share our GoFundMe page with your friends and colleagues in the experiential business.
Many Thanks to our Collaborators!
This project wouldn’t have launched without some important contributions from a team of collaborators. Many thanks to Eric Rojas and the team at Six+One for their video production talent, Alia Henson and EPR Social for important guidance, time and paid-social support, and to Billy Schreiber from Bissell Street PR & Marketing for spearheading our PR plan.
#help4brandambassadors
