If you find yourself managing an alcoholic beverage brand we will be more than happy to walk you through our latest insights report: Consumers of Alcoholic Beverage.
This proprietary report digs into consumer behavior across all alcoholic beverage categories during the COVID-19 era (data collected in July of 2020).
In the report we cover a range of important topics, some of which show significant change since the COVID outbreak.
The report details the top influences on drinkers, when they plan their shopping purchases, and how drinking behaviors have changed in recent months.
We also dive into key messaging, learning what types of messaging and tonality consumers want from their alcoholic brand(s) of choice.
The report also looks at the growing importance of brand purpose in the category, including the single most important cause that consumers want alcohol brands to get behind NOW.
Interested in seeing the report? Simply Contact Us!
