Encore has had the opportunity to work on numerous purpose-driven campaigns over the years. But during the second half of 2019 we noticed a serious uptick in the number of briefs that centered on brand purpose, with several clients asking if/why/how they should proceed.
Because of this we decided to put together an insights report to help Encore and our clients address the opportunity. I’m happy to say that our Brand Purpose Report is complete and we are thrilled with the results.
The theme of the report
As indicated in the graphic above, the key finding is that purpose-driven marketing represents an opportunity to be seized. Yes, doing good helps the world at large. But just as important, doing good helps your business’ bottom line.
Topics covered
After a quick discussion of the brand purpose landscape, section one – the heart of the report – covers the business rationale: Six data-driven insights that explain exactly how purpose-driven marketing bolsters your brand and your business.
Section two provides four tactical best practices we discovered in the data, guiding principles that help focus and optimize your brand-purpose marketing.
Section three provides in-depth case studies of our purpose-driven work over the years.
Section four outlines four services Encore can employ to create, improve and/or activate your purpose-driven marketing.
Want to learn more?
Contact your account representative if you’re interested in seeing the report. We would love to present it to you and your team.
Don’t have an account rep? Simply Contact Us.
