As you have probably heard or experienced for yourself, Americans in search of a COVID-friendly vacation increasingly choose to hole-up in a vacation home rental, avoiding the usual theme parks, cruise lines and resort hotels.
It’s a bona fide trend, as reported by the likes of Travel & Leisure, The LA Times and Bloomberg.
Reports indicate that consumers are replacing overseas and domestic vacations with an Airbnb or VRBO home rental within driving distance of their home.
The Opportunity for Brands
Vacations represent rare moments in our lives when we’re open to change. It’s a time to reflect on our lives and the choices we’ve made with the perspective that comes with distance from our everyday lives.
This reflection manifests itself in big ways (the decision to change jobs, have a baby, or go back to school) and small (finally watching Breaking Bad, or trying a new craft beer).
I sometimes tell the story of how I almost bought an expensive sofa at Crate & Barrel, totally out of the blue, while on vacation in Florida. Why did that seem like a good idea? My vacation-inspired euphoria had clearly gotten the better of me.
The world is your oyster when you’re on vacation. Nothing is off the table. Brands can benefit from this brief moment in our lives when everything is subject to change.
How Encore can help
Not surprisingly, we’ve seen a tremendous uptick in interest in product sampling in vacation homes since the outbreak of COVID-19. Encore has the ability to create micro-experiences by tastefully inserting beloved brands into vacation homes, Airbnbs and VRBOs.
For example, guests can try a new coffee maker in the kitchen, sample ice cold beverages in the fridge, or test out a new gaming system in the living room. All within the four walls of their vacation home. The possibilities are endless.
We could even enable guests to nap on a new Crate & Barrel sofa in the living room.
Encore works with vacation home owners everywhere in the country to place our client products in their homes for their guests. And as always, we produce these micro-experiences at scale, efficiently, and with measurable results.
Interested in learning more? Contact Us.
