Every week I receive my Google Alert report for the term “experiential marketing ROI” to see what the pundits have written about tracking the ROI of an experience. And every week I’m disappointed to see
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You can’t avoid the headlines these days: Facebook is looking for thousands of engineers; Amazon needs 50,000 new recruits to staff it’s fulfillment centers; the “great resignation” has 4 million people quitting their jobs every
Read MoreAlthough we don’t talk about it often enough, one of the tactics that we employ for consumer packaged goods clients is the distribution of product samples and marketing materials through our Physician Office Network. This
Read MoreSince its inception, Encore has touted the importance of using scientific methods – implemented by impartial, third party analysts – to measure the impact of our work. That’s why we recently joined the newly formed
Read MoreAs experiential marketers we live at the intersection of “live” experience and social content. And that means we need to understand exactly what types of content engage viewers. In November we set out to explore
Read MoreAs you have probably heard or experienced for yourself, Americans in search of a COVID-friendly vacation increasingly choose to hole-up in a vacation home rental, avoiding the usual theme parks, cruise lines and resort hotels.
Read MoreWe don’t post a lot of stories with the word arousal in the headline, but this time around it seems most appropriate. Of course we are talking about emotional arousal, not sexual. But when it
Read MoreWe’re so well known as an experiential agency that another important aspect of our work often gets over-looked: Producing top notch video content, often completely removed from any live experience. And while we love producing
Read MoreIf you find yourself managing an alcoholic beverage brand we will be more than happy to walk you through our latest insights report: Consumers of Alcoholic Beverage. This proprietary report digs into consumer behavior across
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