Lysol Air Sanitizer’s AIR-AOKE Booth
How could we demonstrate the living viruses and bacteria that swarm around us in the air? And how could we prove NEW Lysol Air Sanitizer’s ability to kill these germs?
That’s exactly what Encore did with Lysol Air Sanitizer’s AIR-AOKE booth!
Just like “normal” karaoke, guests grabbed a microphone and sang to their heart’s content as the words to their favorite song scrolled across the screen (see below).
But with Lysol’s AIR-AOKE, guests actually watched the germs fly out of their mouths while singing, filling the walls that surrounded them in the booth.
Better yet, at the conclusion of each song our guests used a bottle of Lysol Air Sanitizer to disinfect the AIR-AOKE booth, watching the germs disappear on the screens that surrounded them (see below).
Amplifying the Experience Nationwide
The experience was amplified nationally via media outreach, plus paid partnerships with Grammy-nominated singer Christina Milian, singer Natalie Stovall, and NBC’s broadcast of the People’s Choice Country Awards.
In total, the campaign netted more than 3,500 media placements and almost 800MM media impressions. Not bad, considering the experience only took place at a few events!
Many thanks to long-time client Lysol for enabling Encore to bring this experience to life.
