2024 is off to a bang with this fun activation / PR stunt for our Mucinex client. Our creative team really knocked it out of the park with another great, simple idea.
If Mucinex is in the business of making mucus disappear, then why not hire some of the world’s greatest illusionists to make brand nemesis Mr. Mucus disappear?
That was the idea, a smart, simple way to shine a light on Mucinex during peak cold and flu season.
We built a stage in Grand Central Station’s Vanderbilt Hall, dubbing the experience Mucus Disappearus, adding a little bit of Harry Potter whimsy into the idea.
The 20 minute show opened to a standing-room-only audience, a mix of locals, tourists, shoppers and the media. Penn & Teller brought their usual humor and panache, hamming it up with Mr. Mucus before placing him inside a cage and, well, making him disappear.
The team from Legend PR did a kick-ass job with the media as usual, generating more than 200 million impressions from the stunt.
Once again, the simplest ideas, the ones right before our very faces, often yield the best results!
