Once again we were flattered that Kraft Heinz entrusted us with bringing their presence to life at the National Restaurant Show, the effective “super bowl” of shows for their Away From Home group.
In 2023 we designed and fabricated a 3000 square foot experience, filled with selfie-stations and a bright, colorful look that stood out from every other booth at the show.
In 2024 we took it even further, unveiling a 4,200 square foot experience filled with a variety of functioning restaurants:
A bar and grill called THE HEINZ TAPROOM, serving a variety of tasty treats made from Kraft Heinz products and demonstrating their ingenious TAP condiment system.
A fast-food restaurant called THE DIP N’ DASH, serving your favorite fast foods with Kraft Heinz condiments and other breakthrough dispensing systems.
A vending and self-serve market called THE GRAB & GO, demonstrating their latest innovations in vending technology and other innovations for the self-serve market.
A functioning fine dining restaurant called HENRY’S, named after HEINZ founder Henry J. Heinz, and serving divine, chef-made treats and appetizers, all using Kraft Heinz ingredients.
The ever-popular MY HEINZ custom ketchup bottle station once again stole the show, with thousands of attendees receiving a hospitality-sized HEINZ ketchup bottle with their name printed on the label. As in 2023, the demand seemed to be endless.
Many thanks to Kraft Heinz for again entrusting us with creating the experience. Scroll below for some details from our “encore” performance at the 2024 show:
Guests couldn’t get enough of the MY HEINZ personalized ketchup bottles!The HEINZ TAPHOUSE, a full-service bar and grillHENRY’s, a functioning fine-dining restaurant serving chef-made recipes using Kraft Heinz products.The secret VIP suite built on top of the HENRY’s restaurant below. A sanctuary from the show floor for Kraft Heinz customers and guests.Some tasty chef-made appetizers, served at HENRY’s at the Kraft Heinz experience.Innovative condiment serving systems were on full display at the Kraft Heinz experience.The HEINZ TAP system kept busy serving a wide variety of HEINZ condiments to thousands of eager guests.Preparing tasty treats of all kinds kept the Kraft Heinz chefs busy throughout the show.The entire Kraft Heinz experience was standing-room-only for most of the show.Another satisfied customer at the Kraft Heinz experience!More detail from HENRY’s fine dining experience at the Kraft Heinz booth.Some satisfied Kraft Heinz customers grab a custom selfie at the HEINZ LED bottle station.Kraft Heinz chefs and staff worked long shifts throughout the show to keep up with the demand for yummy Kraft Heinz sample dishes.Many thanks to the entire Kraft Heinz team for entrusting us with the creation of their 2024 National Restaurant Association show experience!
Brad Wirz
A 20+ year agency veteran, Brad leads strategy and creative for experiential marketing agency Encore Worldwide. He spearheads Encore’s use of data to help its clients make better decisions before, during and after each campaign. A graduate of Syracuse University’s Whitman School of Management, Brad lives in Annapolis, Maryland with his wife Eileen.
