Encore was honored to bring Lysol PRO Solutions – the commercial arm of the iconic germ-kill brand Lysol – to life at the International Sanitary Supply Association (ISSA) show last month at McCormick Place in
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Every once in a while you have one of those moments that validates everything you believe in as a marketer, with hard data as proof. This is an example of one of those moments. A
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Every week I receive my Google Alert report for the term “experiential marketing ROI” to see what the pundits have written about tracking the ROI of an experience. And every week I’m disappointed to see
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You can’t avoid the headlines these days: Facebook is looking for thousands of engineers; Amazon needs 50,000 new recruits to staff it’s fulfillment centers; the “great resignation” has 4 million people quitting their jobs every
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Although we don’t talk about it often enough, one of the tactics that we employ for consumer packaged goods clients is the distribution of product samples and marketing materials through our Physician Office Network. This
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Since its inception, Encore has touted the importance of using scientific methods – implemented by impartial, third party analysts – to measure the impact of our work. That’s why we recently joined the newly formed
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Encore is honored to work on so many brand purpose campaigns that do so much good in the world. A perfect example is Lysol and its Here for Healthy Schools initiative which helps protect elementary
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As experiential marketers we live at the intersection of “live” experience and social content. And that means we need to understand exactly what types of content engage viewers. In November we set out to explore
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As you have probably heard or experienced for yourself, Americans in search of a COVID-friendly vacation increasingly choose to hole-up in a vacation home rental, avoiding the usual theme parks, cruise lines and resort hotels.
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