News from Encore

As experiential marketers we live at the intersection of “live” experience and social content. And that means we need to understand exactly what types of content engage viewers. In November we set out to explore

We don’t post a lot of stories with the word arousal in the headline, but this time around it seems most appropriate. Of course we are talking about emotional arousal, not sexual. But when it

We’re so well known as an experiential agency that another important aspect of our work often gets over-looked: Producing top notch video content, often completely removed from any live experience. And while we love producing

If you find yourself managing an alcoholic beverage brand we will be more than happy to walk you through our latest insights report: Consumers of Alcoholic Beverage. This proprietary report digs into consumer behavior across

I’ve always said that brand ambassadors are the people who do the actual work in our industry. While people like myself pontificate about brand experiences, these are the people who actually implement them. And while

Encore has had the opportunity to work on numerous purpose-driven campaigns over the years. But during the second half of 2019 we noticed a serious uptick in the number of briefs that centered on brand

As 2020 began the Encore team decided to check in with our clients on the quality of our work and how we might improve. As a data-driven agency, we partnered with an independent analytics firm